Crear sin prisa — monumental embroidered installation Valencia city centre
Brands · Cervezas Alhambra

Crear
sin prisa

Location Valencia, Spain
Year 2021
Client Cervezas Alhambra
Materials Silk cord · Jute · Metallic mesh
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About the project

A monumental installation embroidered in polychrome silk cord and jute, inspired by the geometric beauty of the Alhambra's mosaic walls — their perfection rooted in order, balance and the most beautiful symmetries.

Arquicostura is a slow, hand-made practice that engages the senses and demands time — just like the process behind Cervezas Alhambra. Time to create, but also time to appreciate. To discover the infinite layers within.

"There are things that need time."

Project Crear sin prisa
Client Cervezas Alhambra
Location Valencia, Spain
Year 2021
Typology Street marketing · Window display
Scale Monumental · Building-scale
Materials Polychrome silk cord · Jute · Metallic mesh
Inspiration Alhambra mosaics · Moorish geometry
"

Hay cosas que necesitan tiempo.

Cervezas Alhambra · Crear sin prisa campaign

Watch the campaign

Crear sin prisa · Cervezas Alhambra · Valencia 2021

Installation views
Crear sin prisa — full building-scale installation Valencia
Full installation · Valencia city centre
Crear sin prisa — detail of polychrome silk cord mosaic pattern Crear sin prisa — lower section detail with text and mosaic base
Detail of silk cord embroidery · Mosaic pattern inspired by the Alhambra
Crear sin prisa — visitor observing the embroidery up close Crear sin prisa — hands touching the jute and silk cord texture
The tactile dimension · Silk cord and jute up close
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