Pride &
Prejudice

Audible wanted a memorable way to announce their audiobook of Jane Austen's Pride & Prejudice — and they called us from New York to make it happen. Our studio in Valencia hand-embroidered every flower: roses, buds and botanical branches, each one a three-dimensional piece crafted stitch by stitch following printed guides.

Once finished, the flowers travelled from Spain to Bushwick and Venice Beach, where they were integrated directly onto the murals — combining embroidery and hand-painted lettering in a way that had never been done before. Over 794,000 people walked past these walls. Many stopped. Many photographed. Some wrote to say they were obsessed.